Mary-Louise Schumacher, art and architecture critic at the Milwaukee Journal Sentinel and one of the smartest reporters using social media around, is conducting training sessions for leaders and staffers at the paper and has started a broader conversation among journalists on how to use social media intelligently to report, build community, and promote our work. Check out this post and link to the Seesmic conversation here.
My contribution to the discussion, for what it is worth, is above. You can easily see why my background is in print!!