I’ve been asked to develop a special topics course for our graduate students in social media. I banged this out quickly tonight (it’s still a rough draft) and thought I would post here in case anybody had any feedback.
Shirky, Clay. Here Comes Everybody: The Power of Organizing Without Organizations (2008).
Briggs, Mark. Journalism Next. (2009) CQ Press.
A variety of additional articles will be assigned and will be available online or distributed to you via email or will be available using the UM drive.
Objective of Course:
This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray.
Social media is altering how journalists and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media and applying these core concepts to your real-world use of digital tools. We will be actively using blogs, RSS feeds, Twitter, widgets, social bookmarking, mapping, and other Web 2.0 tools to produce and curate content and interact with other professionals in our field and reflecting critically on this experience.
It’s important to note that particular sites like Twitter or Foursquare may come and go in this fast-changing environment in which it seems every month brings with it a new must-have app, toy, or social network. Ultimately, this course hopes to foster the meta-skill of applying the core values of journalistic practice to new media forms in productive, creative, and intelligent ways. Flexibility and the ability to experiment and think critically will perhaps be among the most vital abilities of the new era.
1. Be sure you have read the material BEFORE class and come prepared to discuss it. Class participation will count toward your grade.
2. Assignments: You will receive a wide variety of assignments throughout the semester designed to help you apply core journalism principles and relevant theory to new media skills.
3. Blog: You will be maintaining a blog throughout the semester in which you reflect on critically on readings and your experiences using social media and how they apply to your current or future professional life. Borrowing a concept used at NYU, these blogs will function like “travelogues” — travel journals or field reporting — from the social networking sites and new media ventures we will explore.
Blog: 30 percent
Assignments: 60 percent
Participation: 10 percent